Successful people always think big. They have big dreams and big plans that if formulated and guided well, will eventually turn out to great outcomes. That’s exactly what an Internet marketer has to keep in mind in doing online business. Nevertheless, many marketers do not realize that thinking “small” is the counterpart of thinking “BIG” in this business. Let me explain that.
The World Wide Web is a broad territory. The information presented is boundless and all kinds of data are available and used by millions of people everyday. That gives all marketers good and bad news. It is favorable because it means that you have a large market but it is also disadvantageous due to the immense competition you’re going to have to contend with. There are certain restrictions when taking part in that.
Do you know what niche area means? Well, let’s use dogs as an example. If you want to make a website that is all about dogs, are you aware that there are 157 million other websites that will show up once users type in “dogs” in the search engines? That’s how many you’re trying to compete with. If you’re going to think “BIG”, just like this very unspecific niche area, there’s also a huge probability that your site will not show in Google’s front page.
You’re going to need a lot of time and exert more effort to succeed in that niche. Yes, it is possible but don’t push your luck in that one. You have to be more specific. Dog training videos, for example, produces 22 million results in Google. The market is smaller, but you will have a bigger chance of succeeding, and it will also require less work and time on your part.
Many Internet marketers continuously repeat this mistake. They use broad terms for their niche, hoping that it will generate more traffic. The term “dogs” are searched over 35,000 times per day while the phrase “dog training videos” are only searched for over a few hundred times. Having said that, there is an increased likelihood that “dog training videos” will be a successful niche.
Isn’t it better to show up on page one for that phrase than to show up on page 99 for a broad term such as “dogs”? Smaller market, less competition, great outcomes. Aside from that, you have to keep in mind that there are a lot of sub-niches from that niche such as “police dog training”, “hunting dog training”, “dog obedience training” and so on.
Target a small niche that you have extensive knowledge about and focus on it. There is a better chance in that. You’ll never know, for that niche maybe your can even hit the top spot in Google!
On top of that, it is also important to learn SEO for Niche Markets.
